Home' Australian Industry Group Exporters Guide : Exporters Guide 2015-2016 Contents AUSTRALIAN INDUSTRY GROUP EXPORTERS GUIDE 2015--2016 l 61
TRADING WITH CHINA
Intellectual property, regulatory
requirements, duties and getting
• Trademark -- In China, a trademark
(except for very well-known ones)
offers little protection without pre-
registration. It is therefore essential
to register any key trademarks and
logos with the trademark bureau
of the State Administration for
Industry and Commerce (SAIC) as
soon as possible, and to seek the
advice of a lawyer or trademark
agent to guarantee adequate
protection under relevant Chinese
• Regulations -- All goods
imported into China must pass
through a series of commodity
inspections and meet certifcation
requirements, after which they
require a China Inspection and
Quarantine (CIQ) certifcate
for their use and sale in China.
Depending on the nature of the
goods, on arrival they will require
a physical inspection and a safety
test (for example, for presence of
toxins), accompanied by formal
certifcation recognised by the
Chinese Government. Customs
brokers or import agents (including
e-commerce procurement offces)
provide valuable advice specifc to
Imported cosmetics, medicines
and vitamins are required to obtain
approval from the China Food and
Drug Administration (CFDA), which is
the national-level certifcation authority.
Since 2003, vitamins and supplements
have also been required to obtain an
additional mark from the CFDA.
All types of imported food need to
obtain a Sanitary Certifcate issued
by the CIQ Bureau and undergo
inspections carried out by the
Administration of Quality Supervision,
Inspection and Quarantine (AQSIQ).
The AQSIQ manages a registration
system for overseas manufacturers
of imported food, and a mandatory
record-fling system for all exporters (or
export agents) of food to China.
Exporters also need to allow for
suffcient margins to cover duties,
tariffs, storage and delivery, marketing
Cross border e-commerce duties:
• 10 per cent -- food, drink, shoes,
• 20 per cent -- textiles, home
• 30 per cent -- sportswear, golf, tools
• 50 per cent -- cosmetics.
If the calculated duty is less than 50
RMB, no duty is charged.
Value of each package is limited (1000
RMB -- the United States; 800 RMB --
Hong Kong, Taiwan and Macau).
If the selling price for one item exceeds
1000/800 RMB, then this is ok.
Multiple items in one package must
NOT exceed 1000/800 RMB.
• Payment -- Most online
marketplaces integrate with third-
party online payment platforms
such as Alipay or Tenpay. Alipay, for
example, works much like PayPal,
linking an Alipay merchant account
to the company's bank account.
Crucially, Chinese consumers can
pay for products through Alipay in
RMB. Alipay charges a service fee of
between 1.8 and three per cent of
the transaction value.
To download a full copy of E-commerce
in China: A guide for Australian
business, visit: www.austrade.gov.au/
Given the rise in technological
availability and the growth of China's
e-commerce market, Australian brands
should seek to adopt a strategy that
meets the demand of the Tier 1, 2 and
3 cities, and their associated purchasing
behaviours, along with full integration
of a social media strategy. Research
into channels to market, registration,
labelling, trademarks and how the
China--Australia Free Trade Agreement
(ChAFTA) might apply to your products
is crucial for any business to consider a
successful market entry strategy.
For export assistance, contact your
local TradeStart Representative,
TradeStart/default.aspx, or Austrade
For further information on the ChAFTA,
please visit the Department of Foreign
Affairs and Trade, or visit their website:
For more information on Certifcates
of Origin and Export Documentation,
'Given the rise
availability and the
growth of China's
should seek to adopt
a strategy that meets
the demand of the
Tier 1, 2 and 3 cities'
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